Week 2 of the Digital Marketing Professional Diploma.
SEO is all about keywords ….well its not all about keywords but you know what I mean. Keywords have always played a huge part of SEO. Remember stuffing as many keywords as possible into the under belly of a webpage a couple of years ago. Since then Google has undergone a number of Algorithm updates (including Panda, Penguin, Hummingbird etc) which mean that keyswords have to be included into the page name, url, headings (H1 most important), body of text image alt tags etc. The keywords not only have to match all these element but also must be relevant to the search queries, and also be readable to us humans.
Content is here to stay but it must satisfy the readers’ queries. So all these articles about 6 ways to do this and 10 things that help with and download our Ultimate Guide to Whatever…are being super helpful in order to get a page/website rank better….now I see the light.
Other stuff like CTR, sitespeed, social footprint, external links, user experience (UX) etc all help to get up the rankings too.