In Hallam’s latest newsletter they claim that the latest version of Chrome is actively warning visitors when a website does not meet recommended security standards. Its great to bring this to peoples’ attention but they are also doing a little bit of scare mongering IMHO.
Is your website secure, or could you be scaring off your visitors?
The https is a protocol that is used to encrypt all the information going from the visitor’s browser to the website and from the website to visitor’s browser. While it’s not that important during normal browsing on websites it is important when you or visitors try to login to their account (like on twitter, WordPress panel or any other login where password is sent) or they provide their Personal Details or Credit Card information on the checkout page.
It should be fairly easy to purchase the SSl certificate for the website (around €100 – €140 per year) and add it to the website.
You may notice that your website and a”protected” one have the same (i) icon in chrome.
As the article says the shift in ranking may affect around 1% for the searches online – at the moment when you don’t have user accounts or checkout when you collect sensitive information there is not much need in moving to https://
Just remember – if you have a WP site don’t login to your WP admin panel (and to your bank, email,…) when you are using public WiFi or any other network that you are not sure about.
Surely Google will have to cut us (non https sites) some slack here. Comments welcome.
Keep the faith.