Why SEO Is Like Leg Day At The Gym

The other morning I was checking my Linkedin feed for no specific reason at all, other than its a great B2B platform and I stumbled across a great little video which got me thinking, when was the last time I did any ground level SEO work on our work website? Probably months ago. So like the gym, I love doing cardio, strength and conditioning work but I’m not loving leg day so much. That’s a lie. I like doing leg day but I just don’t love it.

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The other morning I was checking my Linkedin feed for no specific reason at all, other than its a great B2B platform and I stumbled across a great little video on image optimization for SEO. This got me thinking, when was the last time I did any ground level SEO leg work on our work website? Probably months ago. So like the gym, I love doing cardio, strength and conditioning work but I’m not loving leg day ever. That’s a lie. I like doing leg day but I just don’t love doing it.

So I thought I would share how I go about doing some leg work on SEO for images. According to the video, images sizes on your website should be <50kB. This will help you speed up your website’s load time and Google is really looking favourably on this at the moment. Secondly, all images should have Image Alternative Text Tags which should describe the image in plain english e.g. A Photo of The Copper Coastline. This is so search engines can crawl your info/keywords better and in turn help you get up the rankings.

Here is how I do the leg work for image sizes:

  1. Download Screamingfrog app.
  2. Run the SEO Site audit for your website.
  3. Export the results.
  4. Open the CSV file in MS excel
  5. Apply a filter to the topline.
  6. Sort by largest to smallest image size. The cut off is 50kB. Anything over this could do with replacing.
  7. Use an image compressor for PNG files. I used this one. And Google Picasa for compressing Jpegs.
  8. Replace and delete the larger files.

I was horrified to find one logo PNG image that was 400kB! So after I compressed it became 5kB. So thats an awesome result. Imagine over a website how much load time you can save…probably not that much but it all helps thats what I like to tell myself.

Screamingfrog will also give you the statistics and results for the Alt Tags again making this easy but you have to put in the leg work.

Final tip. JPEG is okay for your website but PNG is better as it compresses a lot small in size without losing too much quality.

And don’t skip SEO day!

3 Analytics Goals Every B2B Website Should Have

Google Analytics can be daunting to those that are not that familiar with it. There are tonnes of good online/offline/ self learning tutorials out there. I would urge you to do one structured course so you can ask questions pertaining to your own website’s needs.

The overview reports are fine for most people but when you dive deeper in Anaytics that was were it all used to go pear shaped for me. Conversion goals used to be an area I didn’t really understand.

From a Digital Marketing course that I completed (I would highly recommend) I learned 3 simple user engagement goals:

  • Goal 1: Contact us   – How many visitors are converting to the contact us page. This tells us the value and hit rate. You can monitor this every month to see if any activities are improving the rate. This can tell you how many leads your website is generating.
  • Goal 2: Session Duration Engaged >3mins  – People tend research online before they engage with you face to face, so the more visitors converting here the better your content is performing. Again monitor monthly and use in reports. The more people spending over 3 mins per session the better your website is doing.
  • Goal 3: Pages per Session >3 Same as before, the more pages being visited the better, You can then analyse what pages are contributing to the goal conversions.

I hope these tips can help you develop new goals that will give you data to help improve your website and grow your business. Some guidance on how to set up the goals in Google Analytics here.